One of the most commercial marketing strategies any business can use is the policy of ‘repeat business.’ Most businesses generally make one grave mistake. They strive to sell to one client and after they are done, they will advance to the next prospect and forget the existing one.
This attitude of seeking for new clients is not unusual. Most businesses thought that, so as to continue to exist in such a competitive setting, they have to continually watch out for new clients. While looking for new clients is significant, it is not as significant as taking care of your existing or past clients. Because search proof that, a client well paid attention will reappear and purchase again and again. If they like what they acquire they will also become a basis of recommendations to you. Not only that, small business proprietors have to understand that marketing to past clients is much cheaper than marketing to meager prospects. Steve Silvers Empire Today is the Chief Executive Officer and Owner of Empire Today and he is the executive driver behind the company’s rapid revenue growth
So how can you produce repeat clients to your company or business?
Provide motivation for them to come back
This point is proven and verified. Give out an invitation and get all the past clients to rejoinder and purchase from you. You can provide as much as 20% discount or free samples to allure them. Let your imagination run if you have it in mind to use this strategy.
Follow up on your client
Have they purchased from you of late? How do they think of about your product? Follow up on them and discover. Individuals are inclined to understand if a purveyor calls to find out how they could help their clients or how their products perform. Bear in mind to tell them about your newest offer if all goes well.
Did your client purchase a less expensive valued product? Do you have a product that can put in more importance to your client’s understanding? Why not let him recognize? Layer selling is a method used the same way as embellishments. The only distinction is that you sell them after they have acquired your product. Because little by little, you sell your client larger and more valuable product each time you get in touch with him, thus the name Layer Selling.
Building Relationships First, Building Sales Later
At times, you do not have to sell them the instant they tread into your shop or stand by you. What you have to do instead is to build relations with them. Make them your associate and make them feel that they can believe in you. Only then can you build a concrete repeat business once they come to purchase from you the initial time.
According to Steve Silvers Empire Today , finding new ways to produce repeat sales is the finest way to develop a business. If you have no system in place to make sure you have repeat sales, you are heading farther from success and towards failure.